As a freelancer you’re often invited to attend an interview for an interim job. Or you’ve come across a prospect while having a drink at a local bar. You hit it off with each other and may submit a proposal. Media agencies are also often asked to pitch, especially for large assignments. One seems to view pitching as a party, the other sees it as a trip straight to hell.
One thing is certain: pitching is the order of the day and is becoming increasingly important.