Posts Taged customer-experience

9 steps for the ideal customer journey

Customer behaviour has changed tremendously over the past decade. It is impossible to predict with the classic marketing funnel approach. The journey from orientation to procurement has become a whole different road. The blog post “What are buyer personas and how to develop them” described the benefits of buyer personas. You are reading part 3 of the series lead generation, about the customer journey, the basics of online marketing.

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